


Figuring out what people, the consumer-public, want in any service or commodity is the stuff that successful businesses are built upon. Often, it is pure fantasy, puffery or outright misleading, which is the stuff upon which advertising executives have built their fortunes. Super Bowl ads are a prime example, and this Sunday, the new ads that cost millions to run and can make or break some businesses (think about the E-Trade talking babies which started out as a Super-Sunday TV ad) will be grabbing as much attention as the Packers and Steelers.
I've offered up my own instructional learning curve in internet advertising in this blog before. The title of the blog, the content, the regualr viewership, all point people towards it when they conduct an internet search, like with Google. A colleague of mine captured the URL domain name of "bestutahlawyer.com" and I am convinced that this alone has driven a large amount of traffic to his site and has increased his bottom line. Other friends bought domain names (when they were still available) that included their type of practice (DUI, drug crimes, sex offenses, etc.) along with the geographical identifier (Utah, Salt Lake) and the word lawyer or attorney. Likewise, people searching for that service in that geographical area are finding them at a greater rate, simply because the of the name of their domain.
So, when I headline a blog like this with phrases akin to these other lawyers' website names, I also drive search traffic to this blog, and I include several hyperlinks back to our firm's web pages, which in turn, increases the website's ranking and frequency of visits.
And more to the credit of the wizardry of the internet than to anything I actually write, this blog had 841 page views in January, 2011, the best month ever in the nearly three years since I began this thing. Thank you all very much for reading this drivel, although I am sure many of the visitors did not return, read other pages of this blog, or link to the main website.
So, the fickle nature of humanity aside, the lawyers here at FGH are confident that we can supply our clients with competent, experienced and respected representation. We all try cases to juries, we all press the system to preserve individual rights, and we all have families to feed and shelter, so I'm sure you will continue to see odd titles and some unusual content here well into the future.
And Mark Shurtleff, too.
3 comments:
Thanks for sharing your blog with us.
Thanks for sharing your blog with us.
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